Stories are up to 22 times more memorable than facts alone
As a Business Narrative Strategist, I craft compelling stories intended to inspire action in a host of corporate arenas. All in order to increase an individual’s or an organization’s reach and influence. Leading to enhanced media presence, more clients and more revenue.
Why not just present the facts? Because the facts alone won’t do. Storytellers have always intuitively known what science appears to have confirmed: people can remember many more facts when they are attached to a story. Somewhere between 12 and 22 times as much, research indicates. Go figure!
If you want to see a real-world example of mine with real results, go to the ARA presentation below.
Which brings me to another point: don’t be content with theories. Don’t be afraid to connect with your inner Jerry Maguire and ask someone: “Show me the money!” I’ll be happy to.
Strategists and storytellers also apply creative intelligence in forums where creativity and intelligence aren’t generally considered pertinent. Doing so can bring in revenues that literally run into the millions. In responses to Requests for Proposals. Absolutely! In new business pitches. Certainly a place for a little creativity! In Job Postings. Of course. Doesn’t everyone say that an organization’s employees are its greatest asset? Time to get some good ones!
Pro tip #1 that writers never mention because they can’t make any money from it: pay attention to the visual side of things. In any presentation of any kind there is a visual narrative and a story narrative You have to get them both right. If you do, the results can be astonishing. Accept the fact that you may not be the most visually gifted person in history and be prepared to invest a little bit in someone with real graphic chops. For once, reap the rewards of being humble.
Pro tip #2: one of the things that sets me apart is my willingness to use humor appropriately in unexpected places. Some people think this indicates lack of seriousness of purpose. Wrong! I’m really serious…about getting results. One of my clients used the humorous script I’d written for him to earn hundreds of thousands of dollars in recurring income.
The next step: get ready for us to work together to find and write your story…and turn it into a narrative of outstanding success.
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BIXI - BIKE SHARE SYSTEM
A response to a Request for Proposal
Changing the narrative is worth millions
CHRIS TAYLOR - CONSULTANT
Trade show presentation
Putting show biz into trade shows mean 6 figures
