business narratives

Here, let me write your story.

Stories are up to 22 times more memorable than facts alone

As a Business Narrative Strategist, I craft compelling stories intended to inspire action in a host of corporate arenas. The primary focus of these stories isn’t on what organizations do: that’s easy. Much more interesting are questions like who are they? Why do they do what they do? Why should anyone pay attention to them?

Why not just present the facts? Because the facts alone won’t do. Storytellers have always intuitively known what science appears to have confirmed: people can remember many more facts when they are attached to a story. Somewhere between 12 and 22 times as much, research indicates. Go figure!

If you want to see a real-world example of mine with real results, go to the ARA presentation below.

Business Narrative Strategists are often thoroughgoing iconoclasts (a fancy way of saying inveterate doo-dah disturbers). But not to worry: all in a good cause. They rarely accept the status quo.  They encourage organizations to revisit their stories time and again, until the essential narrative  emerges. The good cause? Increasing an individual’s or an organization’s reach and influence. Eventually leading to more clients and more revenue. In this case, the buck does stop here.

Which brings me to another point: don’t be content with theories. Don’t be afraid to connect with your inner Jerry Maguire and ask someone: “Show me the money!” I’ll be happy to.

Strategists and storytellers also apply creative intelligence in forums where creativity and intelligence aren’t generally considered pertinent. Doing so can bring in revenues that literally run into the millions. In responses to Requests for Proposals. Absolutely! In new business pitches. Certainly a place for a little creativity! In Job Postings. Of course. Doesn’t everyone say that an organization’s employees are its greatest asset? Time to get some good ones!

Pro tip #1 that writers never mention because they can’t make any money from it: pay attention to the visual side of things. In any presentation of any kind (except for radio commercials and audio-only podcasts – does anybody actually listen to those things?) there is a story narrative and a visual narrative. You have to get them both right. If you do, the results can be astonishing. Accept the fact that you may not be the most visually gifted person in history and be prepared to invest a little bit in someone with real graphic chops. For once, reap the rewards of being humble.

And finally: lighten up! Relax. This is going to be fun. Having a serious purpose doesn’t mean you can’t employ humor from time to time. If the business narratives below don’t evoke the occasional wry smile, a knowing nod, or an outright chuckle, then I’ll give you your money back. Of course, you haven’t paid me any money yet but…you get my meaning.

And that said: let the stories begin!

BIXI - BIKE SHARE SYSTEM

A response to a Request for Proposal
Changing the narrative is worth millions

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AIR CANADA

New business pitch
Changing perceptions means winning a new account

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CHRIS TAYLOR - CONSULTANT

Trade show presentation
Putting show biz into trade shows mean 6 figures

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CAGE & MILES LLC - Law Firm

Writing the job posting ads

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